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Ian McLaren

Marketing/advertising, UK

Ian McLaren is Marketing Director of the Global Music Foundation. A veteran of the London advertising, marketing and sponsorship industry, he served as account and client services director in top agency groups such as Saatchi & Saatchi and FCB Park as well as heading up sales promotion operations for ad agencies Ted Roose & Partners and Collett Dickenson Pearce. He worked as Managing Director of HMG Sports Events & Licensing, the Saatchi sponsorship consultancy, until 1990, when he moved over into the not-for-profit sector, applying his skills as Director of Corporate Development for both the National Society for the Prevention of Cruelty to Children (NSPCC) and the Multiple Sclerosis Society. During a four-year stint in Silicon Valley he was Deputy Director of Villa Montalvo, California’s Historic Estate for the Arts, where his love of jazz led him to connect with leading figures in the San Francisco jazz world. In 1998 he created “Desert Island Jazz” for KCSM Jazz 91, the SF Bay Area’s jazz station. He went on to produce and co-present the weekly programme, featuring interviews with the world’s top jazz artists until he left the US in 2000. The programme was voted San Francisco’s Best Radio Show by SF Weekly in 2004.